Ink world wide came to life in 2020 amidst a gloabal pandemic.
Ink worldwide came to life in 2020 amidst a global pandemic. Most companies were downsizing, while we were building a team from scratch. The pandemic taught us that now is the time to be present, relevant, and human.
For starters, everyone at ink worldwide is a partner or a shareholder. Our name is ink because we want to be everywhere. We want to help everyone. We want to grow and extend our knowledge to publishers and content creators by providing them with a source of reliable revenue. We aim to support media companies and brands and help them achieve their goals through our experience, network, and partners.
To enhance the
To enhance the commercial side, we need an organized commercial ecosystem embedded within the publisher’s website model.
Our role at iww is to recreate and amend website priorities to be more commercially driven. Not all websites are the same; we recognize that. Each requires its diagnosis and we aim to help every site monetize their content and organize their media products to focus on analytics and data management.
As a company, we help in connecting advertisers to websites that want to host advertisements. Our function is to aggregate the ad supply from publishers and matching it with the advertiser’s demand.
We set an effective process for generating revenue from your social media audience by choosing to monetize your channels on Facebook, Twitter, YouTube and Snapchat.
As part of the exclusive partnership we have with Publisher, ink’s dedicated commercial ad sales team will approach the potential advertisers to get the deals that fits your website brand.
- Data Collection: User data collection and management. Customized data points to suit your business requirements
- Insights & Feedback: Analyzing the data and providing valuable insights. Providing regular updates with a helping hand in better decision making.
- Ad Networks & Ad Exchanges: Splitting inventory across Exchanges & Networks, and are optimized to see an increase in eCPM with successively increase in ad revenue.
- Demand Side Platforms: Linking with the agency trading desks platforms for all kinds of programmatic deals to help Publisher reach the right brands to tap into the revenue potential.